At Kalakriti, we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how Kalakriti, a proprietorship owned by Ashwin Dangayach, collects, uses, stores, shares and protects personal information when you visit or use https://shopkalakriti.in/, create an account, place an order, communicate with us, or otherwise interact with our services.
Kalakriti operates from:
3A, Gulab Bari, Factory Area Road, Jaipur, Rajasthan – 302012, India
For the purposes of this Privacy Policy, "Kalakriti", "we", "us" or "our" means the business operating under the trade name KALAKRITI.
Our website is operated using Shopify. We sell our products to customers within India only.
This Privacy Policy should be read together with our Terms of Service, Shipping Policy and Refund/Return Policy.
1. INFORMATION WE COLLECT
We collect information that is reasonably necessary to operate our business, provide our products and services, process orders, communicate with customers, improve our website and conduct marketing.
Depending on how you interact with Kalakriti, we may collect the following categories of information.
A. Information you provide directly
When you create an account, place an order, contact us, subscribe to communications, submit a review or otherwise interact with us, we may collect:
Full name
Email address
Mobile/telephone number
Billing address
Shipping/delivery address
City, state and PIN code
Account login information
Order and purchase history
Product preferences and interactions
Information you provide to customer support
Reviews, feedback, photographs, videos and testimonials you voluntarily submit
Information contained in communications you send to us
B. Payment-related information
When you make a purchase, payment information is processed through our payment service provider, Cashfree Payments.
Depending on the payment method used, relevant transaction information may include:
Transaction ID
Payment status
Payment method
Transaction amount
Date and time of transaction
Information necessary to identify and reconcile the payment
We generally do not need to directly collect or store your complete card details when payment is processed through the payment gateway.
Cashfree independently processes information in accordance with its own privacy practices and applicable requirements.
C. Device and website usage information
When you visit our website, certain information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Approximate location derived from technical information
Pages visited
Products viewed
Referring website or source
Search or browsing interactions
Date and time of access
Cookies and similar technologies
Website interaction and usage information
This information helps us operate, secure, analyse and improve our website.
2. HOW WE USE YOUR PERSONAL INFORMATION
We use personal information for legitimate business and service purposes, including:
Order fulfilment
We use your information to:
Process and confirm your orders
Process payments
Generate invoices
Pack and dispatch products
Deliver your order
Provide order and shipment updates
Handle returns, refunds and exchanges
Provide customer support
Customer accounts
If you create an account, we use your information to:
Create and maintain your account
Allow you to view your orders
Save relevant account information
Facilitate future purchases
Provide account-related communications
Customer communication
We may use your email address and/or mobile number to contact you regarding:
Orders
Payments
Delivery
Returns and refunds
Account-related matters
Customer support
Important service or policy updates
Marketing
Where permitted by applicable law and subject to applicable consent/opt-out requirements, we may use your contact information to send:
New product announcements
Offers and promotions
Discounts
Product launches
Other marketing communications relating to Kalakriti
You may opt out of promotional communications at any time using the unsubscribe mechanism provided in the communication or by contacting us.
Please note that opting out of marketing communications will not necessarily stop essential transactional communications relating to your orders or account.
Advertising and remarketing
We use Meta and Instagram advertising services to promote Kalakriti and measure the effectiveness of our advertising.
Depending on the tools and settings enabled on our website, cookies, pixels or similar technologies may allow us and our advertising partners to understand interactions with our website and advertisements and to show or measure relevant advertising.
Meta may process information received through its business and advertising tools in accordance with its own privacy policies and applicable law.
3. WHY WE PROCESS YOUR INFORMATION
We process personal information where reasonably necessary for purposes such as:
Providing products and services requested by you
Performing our contractual obligations to you
Processing and fulfilling orders
Processing payments
Providing customer support
Communicating with you
Preventing fraud and misuse
Maintaining website and account security
Complying with applicable legal and regulatory obligations
Maintaining business and transaction records
Improving our products, website and customer experience
Sending marketing communications where permitted
Conducting advertising and measuring campaign performance where permitted
We aim to collect and use personal information only for appropriate and relevant purposes and do not intend to collect information that is unnecessary for the operation of our business.
The Digital Personal Data Protection framework requires appropriate handling of digital personal data, including transparency around processing and safeguards.
4. INFORMATION SHARING AND DISCLOSURE
We do not sell your personal information as a standalone product or database.
However, we may share information with service providers and other parties where reasonably necessary to operate Kalakriti, fulfil your order, provide services to you, protect our business or comply with law.
These may include:
Shopify
Our website and online store are powered by Shopify.
Shopify may process customer information on our behalf in connection with hosting, website functionality, account management, checkout, security and other services provided through its platform.
Shopify states that merchants remain responsible for their own privacy compliance and that merchants may use additional services such as payment gateways and shipping providers.
Cashfree Payments
We use Cashfree Payments to process online payments.
Information necessary to process and verify transactions may be shared with Cashfree.
Cashfree's own privacy policy describes the types of transaction, contact, payment and technical information it may process in connection with its services.
NimbusPost
We use NimbusPost for shipping/logistics management.
We may provide NimbusPost and/or the relevant courier partner with information necessary to fulfil and deliver your order, including information such as:
Customer name
Delivery address
Mobile number
Order details
Shipment information
NimbusPost operates as a logistics technology/aggregation platform connecting merchants with courier partners.
Advertising and marketing providers
We use Meta/Instagram advertising services and may share or permit access to relevant information through advertising technologies, pixels, cookies or similar tools for purposes such as:
Advertising
Remarketing
Campaign measurement
Audience creation
Advertising optimisation
Such providers may independently process information under their own policies.
Legal and regulatory authorities
We may disclose personal information where we reasonably believe disclosure is necessary to:
Comply with applicable law
Respond to lawful governmental or regulatory requests
Respond to court orders or legal processes
Prevent, detect or investigate fraud or unlawful activity
Protect the rights, property or safety of Kalakriti, our customers or others
Enforce our Terms of Service or other applicable policies
5. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
Fulfilling orders
Providing customer support
Maintaining account information
Managing returns, refunds and disputes
Maintaining business and financial records
Complying with tax, accounting and other legal requirements
Preventing fraud and resolving disputes
Protecting our legal rights
Where information is no longer reasonably required and there is no legal or legitimate reason to retain it, we may delete, anonymise or securely dispose of it.
Certain information may need to be retained for longer periods where required by applicable law or where reasonably necessary for the establishment, exercise or defence of legal claims.
6. CUSTOMER ACCOUNTS
You may create an account on our website.
You are responsible for maintaining the confidentiality of your account credentials and for activity occurring through your account, subject to applicable law.
If you believe that your account has been accessed without authorisation, please contact us promptly.
You may request correction or deletion of account-related personal information, subject to applicable legal requirements and legitimate retention requirements.
7. REVIEWS, PHOTOGRAPHS, VIDEOS AND TESTIMONIALS
Kalakriti may allow customers to submit reviews, photographs, videos, testimonials or other content relating to their experience with our products.
If you voluntarily submit such content through our website, social media, messages or other channels, you understand that the content may be visible to others depending on the manner in which it is submitted.
Where we intend to use customer-submitted content for promotional or marketing purposes, we will use it in accordance with the permissions, terms and applicable law governing the relevant submission or communication.
We do not require you to provide sensitive personal information in a product review or testimonial.
Please avoid submitting unnecessary personal information about yourself or other individuals.
8. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies.
Cookies may be used for purposes including:
Website functionality
Shopping cart functionality
Checkout
Account functionality
Security
Website analytics
Understanding website usage
Advertising and remarketing
Measuring advertising performance
Remembering preferences
Some cookies are necessary for the website to function properly, while others may be used for analytics or advertising.
Shopify provides merchants with customer privacy and cookie-management tools that can be configured according to the markets in which the merchant operates.
You may also control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
Because the specific cookies and technologies used by a Shopify store can change when apps, integrations or advertising tools are added or removed, our cookie practices may change accordingly.
9. DATA SECURITY
We take reasonable measures designed to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.
These measures may include appropriate technical, organisational and administrative safeguards and access controls.
However, no website, online transmission or electronic storage system can be guaranteed to be completely secure.
Accordingly, while we take reasonable steps to protect personal information, we cannot guarantee absolute security of information transmitted to or stored by us or our service providers.
If we become aware of a personal data breach requiring action or notification under applicable law, we will take steps required by applicable law.
10. YOUR RIGHTS
Subject to applicable law and any applicable limitations, you may have rights concerning your personal information, including the ability to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion/erasure of information where legally applicable
Withdraw consent where processing is based on consent
Opt out of marketing communications
Request information regarding processing of your personal information
Raise a complaint regarding our handling of personal information
Some information may not be deleted immediately where we are required or permitted by law to retain it, or where retention is reasonably necessary for legal claims, fraud prevention, accounting, taxation, dispute resolution or other legitimate purposes.
The rights available to you will depend on applicable law and the circumstances of the processing.
11. WITHDRAWING MARKETING CONSENT
You can stop receiving promotional communications from Kalakriti at any time.
For email communications, you may use the unsubscribe option provided in the email.
For SMS or other electronic marketing communications, you may follow the opt-out instructions provided or contact us directly.
You may also contact us using the details provided in the Contact Us section below.
Please note that opting out of marketing does not necessarily prevent us from sending important transactional communications, such as order confirmations, payment notifications, delivery updates, account notifications or information necessary to provide services you have requested.
12. CHILDREN'S INFORMATION
Kalakriti sells products to the general public and does not impose an age restriction on purchasing our products.
However, our website is not specifically directed toward children, and we do not knowingly seek to collect personal information from children for purposes unrelated to providing our services.
If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review the matter and take appropriate action in accordance with applicable law.
13. THIRD-PARTY SERVICES AND LINKS
Our website may contain links to or integrations with third-party websites, applications, platforms or services.
These may include payment providers, shipping providers, social-media platforms, advertising platforms and other service providers.
Third parties may have their own privacy policies and terms.
Kalakriti is not responsible for the privacy practices, security or content of third-party websites or services that we do not control.
We encourage you to review the privacy policies of third-party services before providing information to them.
14. INTERNATIONAL DATA PROCESSING
Kalakriti operates and sells within India.
However, some of the technology and service providers we use, including Shopify and advertising/technology providers, may process or store information in locations outside India.
For example, Shopify states that information processed through its services may be transferred internationally, including to the United States and other jurisdictions.
Where personal information is processed by third-party providers, such processing may be subject to the provider's own privacy practices and applicable legal requirements.
15. FRAUD PREVENTION AND SECURITY
We may use personal information and transaction information to:
Detect suspicious transactions
Prevent fraudulent purchases
Protect our website and customers
Investigate misuse of accounts
Prevent unauthorised activity
Resolve payment disputes
Protect our business and legal interests
Payment providers and technology providers may also perform their own fraud and security checks as part of providing their services.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
Changes in our business
Changes to our website or services
New technology or service providers
Changes in our data practices
Changes in applicable laws or regulations
Regulatory guidance
When we make material changes, we may update the "Last Updated" date and, where appropriate, provide additional notice.
You should periodically review this Privacy Policy for the latest information about our privacy practices.
17. GRIEVANCES AND CONTACT
If you have questions, requests or complaints regarding the handling of your personal information, please contact us:
KALAKRITI
Proprietorship of Ashwin Dangayach
Address:
3A, Gulab Bari, Factory Area Road,
Jaipur, Rajasthan – 302012, India
Email: support@shopkalakriti.in
Phone: 8955227423
When contacting us regarding your personal information, please provide sufficient information for us to understand and address your request.
We will review and respond to requests and complaints within the time period required under applicable law.
Where a request cannot be fulfilled, we may explain the applicable legal or operational reason, subject to applicable law.
18. GOVERNING LAW
This Privacy Policy is governed by the laws applicable in India.
Any matters concerning the collection, processing, protection or use of personal information by Kalakriti will be handled in accordance with applicable Indian laws and regulations, including applicable data-protection and consumer-protection requirements.
19. EFFECTIVE DATE
Effective Date: 21 September 2026
Last Updated: 21 September 2026